Cubo della Verità

A static and peaceful manifestation, similar to an artistic performance. "The Cube of Truth" took place in Piazza Castello, in Turin,  an event which through a method that triggers the curiosity and interest of the public, it tried to guide the spectators towards the vegan choice through the use of movies related to local and usual practices of animal exploitation, and the use of an approach inspired by the sale of a product.

Masks, cartels and printed material were distributed to raise awareness during the event.

It is essential, explained the organizers, to wear black clothes suited to the climatic conditions.