Thursday, January 31, 2019

2028 Years of Turin

January 30th of 9th BC born Iulia Augusta Taurinorum, the current Turin. This is demonstrated by the research published online on the ArXiv website and conducted by the astronomer Mariateresa Crosta, the National Institute of Astrophysics (INAF) in Turin and the archaeologist Sandro Caranzano, director of the Herakles Study Center in Turin. To determine this date we started from a measure obtained with GPS.



A precision Gps "has measured how it is oriented via Garibaldi, which corresponds to the ancient Decumano of Turin, compared to the east," says Crosta. The measure obtained corresponds to the angle in which the sun arose when the line was drawn to build the decumanus of Turin. In fact, according to the Roman and Etruscan rite, when a city was founded, the decuman was traced in line with the point where the sun rose.
 

Once the measure was obtained, the researchers calculated back the date when the sun rose at that precise point. To do this they have developed an ad hoc numerical program that has taken into account many variables, such as the fact that the apparent motion of the Sun around the Earth is not perfectly uniform but subject to oscillations that accumulate over the years, due for example to irregularity of the earth's rotation.
 

Thanks to this sort of time travel made by the "edge" of algorithms came two dates: November 11-12 or January 30th. Analyzing the archaeological documentation and the historical documents, the researchers believe that the most probable day is January 30th, because "it coincides with a particularly dear anniversary to Octavian Augustus, that is to say the peace party established after the conclusion of the bloody Alpine wars".
 

Once the day has been identified, the same program has allowed also to circumscribe the year of foundation, "which came out on 9 BC: a date very dear to Augustus and coinciding with the first celebration of the feast at the Ara Pacis in Rome in Campo Marzio ". Today Turin is 2028 years old.

Friday, January 25, 2019

Tiny Tiny Snow

Sort of the very first snow of 2019 in Turin city, the snowing was very fine and tiny and as usual it never stayed long on the street.



However, it was still nice and almost magical walking on the street under the falling snow, watching the snow through the street lights.

Thursday, January 10, 2019

Via Antonio Meucci

Via Antonio Meucci is where I go when I need my teeth to be taken care of, the open space in front of the dentist's studio was a car park, now the center row has been converted into pavement with benches and street lamps, making the space less parking lots but more pesentable.


The photo was taken after a few days of raining, rain water was accumulated on the ground and created sort of a small lake....

Thursday, January 3, 2019

All The 'ism' of Armando Testa

Armando Testa (23 March 1917 – 20 March 1992) was an Italian graphic designer, cartoonist, animator and painter.
Born in Turin, Testa worked as a typesetter until 20 years old. He was initiated to artistic career by abstract painter Ezio D'Errico, who was one of his professors at the Vigliardi-Paravia Printing School he attended. After winning a poster design contest in 1937, he started working in the advertising industry, and in 1946 abandoned his work as a printer and opened a graphic studio in his hometown. In 1956, he founded Studio Armando Testa along with his wife, Lidia, and associate Franco de Barberis, and their studio soon became one of Italy's largest agencies, partnering with Benton & Bowles in the United States and establishing several branches throughout Europe. A key role in Testa's success had television commercials, particularly the ones created for Carosello. In 1959 he created the official logo for 1960 Summer Olympics. Studio Armando Testa's customers include Nestlé, Lavazza and Barilla.
Starting from the mid-1980s, Testa focused on painting and on poster design for cultural and social campaigns. In 1985 he was appointed honor laureate in Fort Collins, Colorado






 




17 years have passed since the last exhibition dedicated to Armando Testa hosted in his hometown,  Turin. Now from 25 October to 24 February in Palazzo Chiablese is holding, an exhibition with its creations, thanks to the curatorship of Gemma De Angelis Testa and Gianfranco Maraniello who have selected 120 works including sculptures, drawings and illustrations. With "All the Isms of Armando Testa", Turin celebrates the artistic production of Testa, three years after the placement of "Sintesi '59", sculpture that stands in front of the Porta Susa station.



 


In the exhibition at Palazzo Chiablese, there are that of advertising and carousels, with logos that have made history like that of Punt and Mes. But there are also the characters that have become famous beyond the product they have advertised, like the hippo Pippo della Lines, or Carmencita and Caballero of Caffè Paulista di Lavazza, but also the spherical and proverbial extraterrestrials of the Papalla Planet, created for Philco. A true "cultural landscape", as explained during the presentation, which also built an imaginary for some generations of Italians.



 

But Armando Testa's passion for visual art does not end here. Because in the exhibition some works appear related to a purely artistic production, linked to real iconographic experimentation. And the sources, in fact, come from futurism and surrealism. The "isms" of Armando Testa are also these and he said it himself, in an interview that appears in a video at the beginning of the exhibition, while commenting on the refusal of a customer to a proposal too risky. "Il Testa - he says - sometimes has good things in the" isms ", so we call all modernisms. But maybe it's better, every now and then, to look more at marketing ".

Tuesday, January 1, 2019

CPD 2019 January Theme

In 2018 I have made lesser photo due to rather heavy work load, but I still tried to snap a photo now and then whenever I can.


Here I share one of the last photo I have taken in 2018.
It was an heavily fogged evening, walking along the river Po, even the lighted up church on Monte di Capuccini could not be seen. There were few people on the street and a man was walking along the road near to the river....


Please click here to view the other entries....