A gigantic ice bear stands guard at the gates of the Royal Palace and inexorably melts under the sun. This is the installation desired by Club Silencio and AWorld - to launch Earth Day which will take place on Saturday 20 April inside the Royal Courtyard, to raise a spotlight on climate change.
Abnormal heat After the summer weekend, last two days were very hot in the center of Turin.
And the one paying the price for the anomalous heat is the ice bear, over one and a half meters tall and weighing a ton, which is slowly being consumed drop by drop. A thousand kilos of a transparent block, which in a few hours will be reduced to water.
At the base of the animal there is a clear message: "A climate of change can stop climate change".
Cubetto Ice DesignerS created the installation, at the request of Club Silencio and AWorld. "They wanted - they explain - to place the bear in advance, to show what happens with these temperatures: the part under the sun is already very melted". "It is a work - add from Club Silencio and AWorld, which will be among the protagonists of the 14 hours for the environment on 20 April - of guerrilla marketing: we are in April and it is almost 30 degrees. We wanted to shine a light on overheating global: our planet is taking a turn that is not the best."
Location: Piazza Castello
2 comments:
Ice bear is what a pola bear is called in Swedish. Good move this.
The ice bear is looking very nice
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