Museum Lavazza - The Universe

 The Universe with a 360° immersion in the different settings relating to the world of coffee.  

The final step on a magical journey: the tasting experience. 

The Lavazza Coffee Experience is a unique experience, not just for coffee lovers but for anybody who wants to learn more about different aspects of the history and culture of coffee. A true tasting journey, experienced through unique, high-quality blends, and included free of charge as part of entrance ticket into the Museum.

Location: Museo Lavazza

Museum Lavazza - The Atelier

The Fourth sector of the exhibition route is The Atelier, with the Carousel, the sets and the testimonials of the advertisements and with the media interactivity of the cameras.

A unique area, whose images and installations give the impression of a film set. Here, young visitors can attend educational workshops, while adults rediscover some iconic characters from their childhoods: Caballero and Carmencita, the legendary stars of the unforgettable Italian TV show “Carosello”. They can also admire the history of Lavazza calendars, created through collaborations with the world’s most famous photographers.

Location: Museum Lavazza

Museum Lavazza - La Piazza

The third sector of the exhibition route is La Piazza, which showcase the design and different types of macchine for the coffee.

Celebrating coffee in all its forms

Here, the ritual of coffee is celebrated through Lavazza icons: the espresso, the espresso cup, coffee design, the “autobar” coffee van, and the Carmencita coffee maker. From the first espresso coffee machine to espresso in space: coffee is seen in all its forms, not just as a liquid, thanks to the creative flair and passion of those who work every day to bring innovation to the world of coffee.

Finally, a corner where it all comes together: design, history and the cutting edge, a preview of the Atelier.

Location: Museum Lavazza

Museum Lavazza - The Factory

The Second sector is The Factory: A journey through coffee and culture. With the sounds, colors and aromas of coffee; from plantations to harvesting to the production and distribution methods of the different varieties.

From the plant to the espresso cup, here we can explore the production process that makes up the coffee supply chain. Colours, sounds and aromas from the different stages of the coffee life cycle: from the plantations to the harvest and all the way to Turin, for processing and distribution. Visitors will learn about the essential roles performed at every stage, as well as the quantity of elements that are needed for sustainable, high-quality work.

Location: Museum Lavazza

Museum Lavazza - Casa Lavazza

The first exhibition sector is Casa Lavazza, i.e. the story of over 120 years of history of the Lavazza family, of coffee productivity and of the development of the brand.

This is the history of a family that grew into a company, and a company that grew to become a family.

And there’s nowhere better than “home” to trace the milestones in the life of Luigi Lavazza and the three generations that followed: an old bill of exchange, photographs, notes, accounting ledgers and grocery store lists attest to over 120 fascinating years of history.

 Location: Museum Lavazza